Lara Kraft

New era of fashion

Nowadays, it feels like the clothing market is saturated. It’s getting harder and harder to stand out from the crowd. We want to change this. Wear It Ugly combines apparel with art in numerous ways. 🌎

Strong Together

Fashion is inescapable. It’s been said that we spend a large portion of our lives preparing to look good and another large portion of our lives trying to look as though we have not. We are always on the search for the next big trend and it never stops.